Recent evidence shows that the learned automatic response to objectify women has become culturally ingrained to such a great extent that choosing not to objectify women depletes self-regulatory resources and decreases performance in cognitive tasks. The viewing of another person as an instrument to be used for sexual goals is known as objectification. Our findings suggest that although positive attractiveness biases may mitigate the amount a woman is objectified, greater female objectification may be prompted by observers’ negative stereotypes of promiscuous women. We also find that participants tend to associate attractiveness with greater mental and moral status in women, but we find only limited evidence that perceived age influences objectification. We find that women perceived as more open to casual sex are attributed less mental capacity and less moral status. We analyzed associations between these dimensions of objectification and the averaged appearance-based perceptions from Study 1. In Study 2, male and female participants ( N = 1,695) viewed these same images from Study 1 and rated them on two dimensions of objectification (agency and patiency). In Study 1 ( N = 279), full-body images of women wearing different clothing outfits were rated by male and female participants on perceived attractiveness, sexual intent and age. The present two studies test how appearance-based judgements affect the degree to which a broad sample of women are objectified. The mechanism underlying this effect, however, is unclear. Previous research finds that both men and women perceive sexualized women as lacking in certain human qualities such as mental capacity and moral status.
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